Nokia X getting rooted means nothing to Nokia’s strategy

So the big headline late last night was that the new Nokia X, a low-end smartphone running Android 4.i, was "rooted". That'south geek talk for getting access to the bootloader so that you can load other things on to the phone, subsequently all, all smartphones are only mini-computers.

Immediately sites jumped on it as proof that Nokia'south strategy would never work, because you know, you can now flash the Google Play shop and even an updated version of the Android onto the darn thing.

Here'southward the thing. This is much ado about nothing. Let me pause this downwards for you as much every bit I can: people don't care about what OS they are running on their smartphone. Oh, I know you lot do. Later all, you're visiting a site dedicated to your phone (we won't gauge). Simply the vast majority of people in the earth who toss down money on a depression-finish device just want information technology to work. They want it to have access to the apps that they want and services.  End of story. Rooting or not rooting are truly beginning-globe problems.

Recollect all the Android hubbub years ago nigh fragmentation and updates? Yes. The but people that cared nearly that issue was the tech press as it didn't fifty-fifty dent Android sales. Why? Because mainstream consumers out there don't even know what version of Android they're on – nor practise they care, they care if the phone works.

Same situation with rooting, but even more then.

Rooting is not a trivial affair. It's also not something your average user is going to carp with in an emerging marketplace. Last I checked, people in emerging markets don't have a lot of leisure time to be surfing XDA or checking headlines on Android Central (who'due south core audience is in the US anyway). In fact, most ordinary people will wait at you like a freak if y'all told them you rooted your phone – nerd alarm.

People who root Android phones typically exercise it on high end devices considering it'due south the gear they're after. No one who really wants an 'Android experience' is going to buy the Nokia X just to root it. Why? The hardware design is nice, but nether the hood at that place is no magic, zip unique to offer.

The Nokia X is part of a larger Nokia strategy to replace their 200 million-a-year dumb telephone line with all the same-another-selection. It'south not near the cost, it'south well-nigh apps. I'll get into detail later near this strategy, and how information technology feeds into Windows Phone, just suffice it to say, no i is surprised that the Nokia X was rooted, it was a given and ways little.

Source: Kashamalaga at XDA forums; via Android Central

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Source: https://www.windowscentral.com/nokia-x-rooted-means-nothing-nokia-strategy

Posted by: phiferanducalliew.blogspot.com

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